NEGATIVE VIEWS ON FEMININITY:
the fall and rise of femininity and the continual dominance of masculinity
https://voices.britishschool.nl/2020/03/12/why-do-we-devalue-femininity/

 " This message is continuously ingrained in our minds: by the media, and sadly family and friends. In books, one is encouraged to root for the spunky tomboy heroine, or the shy, modest bookworm who has the moral high ground because she doesn’t care about ‘that stuff’. In contrast, the antagonist is typically the shallow, blonde, Miss Popular, who struts around the school in six inch high heels. Time and time again, blatant stereotyping in movies and books reminds viewers, often teen girls, who are the target audience, that femininity is dumb and undesirable."
https://www.ravishly.com/2015/03/20/why-we-need-stop-devaluing-femininity


" We live in a culture that simultaneously claims to embrace the equality of men and women and at the same time seriously devalues femininity."
" it implies that pegging is like overtaking something and it implies sexual violence. The idea of penetration is the act of taking power away from something or someone is actually very patriarchal. And it's the same rhetoric that's used to justify gender differences, to justify oppression towards women and other genders and is the same rhetoric that also justifies homophobia." 
- Mina Le (youtuber)

(Mina Le doesn't think Cara is homophobic or against women but she just thought she didn't think it through)
https://www.insider.com/peg-the-patriarchy-cara-delevigne-met-gala-luna-matatas-trademark-2021-9

Cara Delevinge used the slogan of a POC queer woman and didn't credit her.

"Matatas said words and slogans such as "peg the patriarchy" change meaning when they are taken from plus-size, queer women of color and appropriated by white women."
femininity

constructed
Femininity, science, and the denigration of the girly girl

Hyper-femininity and the construction of the ‘girly girl’ label have been documented widely, but there has been less attention to their content (or any distinctions between these constructs). Indeed, it can be argued that the content of femininity remains a controversial and somewhat under-researched topic in feminist scholarship. This is also the case in relation to science, which has been widely characterised as a masculine terrain, but there has been less attention to why femininity is excluded from/by science. This article attempts to unpick some of these issues, with a particular focus on the construct of the ‘girly girl’, in relation to access to science. Drawing on qualitative data from the Economic and Social Research Council-funded ASPIRES 2 project, we analyse the discourses used by young people and parents in discussion of ‘girly girls’ and physics. We show the misogynist and excluding discourses projected onto the ‘girly girl’, and indeed that are used to interpolate femininity more broadly. We found that in discussions of science and (hyper-)femininity, even potentially positive feminine attributes were denigrated. Hyper-femininity was produced as ‘more than lack’: vacuous, but also a risible presence. In reflecting on our findings we consider whether femininity may be more derided in some discursive contexts (e.g. science discourse) than others, and whether femininity can or should be conceived as more than lack.
Definition of femininity

1 : the quality or nature of the female sex : the quality, state, or degree of being feminine or womanly challenging traditional notions about femininity and masculinity ... the women were visions of powerful femininity.

Traits such as empathy, intuition and flexibility, to name but a few, typically fall under the female domain; whilst assertiveness, independence and strength under the male. It also seems true that our society perceives success and leadership as bi-products of male traits

https://www.femalefactor.global/post/why-your-feminine-traits-are-your-ticket-to-success
Why do we continually discourage children, especially tweens, from being feminine? 
The answer: femininity is seen as shallow and stupid. We instinctively relate femininity to makeup and high heels, to girls whose only goals are love, beauty and popularity.
Being feminine, in society’s eyes, defines individuals as shallow. It creates an unfair narrative that you are indifferent to the “important” aspects of life. It devalues girls, their actions, interests and thoughts.

https://voices.britishschool.nl/2020/03/12/why-do-we-devalue-femininity/
MEASURING MASCULINITY AND FEMININITY: A PSYCHOLOGICAL VIEW. Conceptualizing masculinity and femininity and measuring these orientations in men and women originated in the work of Lewis Terman and Catherine Cox Miles (1936), who created a 455-item test to detect masculinity and femininity.
Gender Transgression and Villainy in Animated Film

https://www.researchgate.net/publication/248942479_Gender_Transgression_and_Villainy_in_Animated_Film
Gender Politics in the Projection of “Disney” Villains

https://davidpublisher.com/Public/uploads/Contribute/5a2f76c6e2b71.pdfthe
ender-bending traits appear within male villains as well, as they are given feminine traits—some bordering on an implicit homosexual characterization. Specifically, The Lion King’s Scar, Aladdin’s Jafar, become womenized villains. When transgendered qualities are marked as only apparent in evil characters, then a stigmatized standard of normative behavior is being created and promoted. Meredith Li-Vollmer and Mark E. LaPointe (2003) indicate in their article “Gender Transgression and Villainy in Animated Film,” that “Gender is established and sustained by socially required  dentificatory displays; through interaction, gender is continually exhibited or portrayed, and thus comes to be seen as ‘natural’” (p. 190). Whether the case is with masculinized women or womanized men, ultimately it undermines the women.
https://asweatlife.com/2019/01/13-women-share-what-femininity-means-to-them/
https://witi.com/articles/1824/Masculine-vs.-Feminine-Culture:-Another-Layer-of-Culture/
Link to our Survey
https://docs.google.com/forms/d/1x_dbO33l8ZavlcT8BxHS-UXZ4XGl8YhdtNTH2VzNPuQ/edit
Drawings for our Zines